Praia, Mar 18 (Inforpress) – The organization of the fourth edition of the National Advertising Prize registered an increase in the number of applications, however the jury understood that it is necessary to “strive for quality and more creativity” in the submitted works.
In a press conference for a balance on the works submitted to the National Advertising Award (PNP), the administrator of EME-Marketing & Eventos, Maria Martins, said that in this edition there was “greater competitiveness”.
“We had 41 applications registered, this means an increase of 71% of the registered applications through alternative means of communication such as Branding, Branding Activation, radio, Internet, print, integrated campaign, television and university students”, she said.
As mentioned, in all categories of the award there was “growth”, which demonstrates the “dynamics of the sector” and “greater competitiveness”, and all the works submitted to the competition, until January 31st, were also evaluated by the public. About innovation, she pointed out, the creation of a platform through which the works were registered and which also allowed the jury to have access to the works and make the evaluation.
AM / AA / HVF